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Tim Hortons is one of the most well-known coffee and doughnut chains in Canada. In 2018, the company launched a unique marketing campaign called the “Tim Hortons Black Bus”. The campaign aimed to promote the launch of the company’s dark roast coffee and engage customers in a fun and interactive way. In this case study, we will explore the details of the campaign, its goals, and its impact. Background: In 2018, Tim Hortons decided to launch a new product - a dark roast coffee. To promote this new product, the company decided to launch a unique marketing campaign that would engage customers and create buzz around the launch. The campaign was called the “Tim Hortons Black Bus” and it involved a customized black bus that traveled across Canada, making stops in various cities and engaging with customers in a fun and interactive way. Campaign Details: The Tim Hortons Black Bus was a customized black bus that traveled across Canada, making stops in various cities. The bus was equipped with a

5 Essential Fitness Facts Everyone Should Know In today's fast-paced world, maintaining a healthy lifestyle is more important than ever. Regular exercise and fitness play a vital role in achieving overall well-being. However, it's crucial to have a good understanding of the fundamentals of fitness to make the most of your workouts and achieve your goals. In this blog post, we'll explore five essential fitness facts that everyone should know. 1. Consistency is Key: Consistency is the cornerstone of any successful fitness journey. It's not about doing intense workouts sporadically but rather about committing to regular exercise over the long term. Consistent workouts help build strength, endurance, and improve overall fitness levels. Whether it's hitting the gym, going for a run, or practicing yoga, finding activities you enjoy and sticking to a regular schedule will yield better results in the long run. 2. Proper Nutrition is Vital: Exercise alone is not enough to ac

  Technology has revolutionized every industry, and the restaurant industry is no exception. With the increasing competition and customer expectations, restaurants need to adopt the latest technology to stay ahead in the game. In this blog post, we'll discuss the top technology every restaurant should have to improve their operations, enhance customer experience, and increase profitability. Point of Sale (POS) System: A POS system is the backbone of any restaurant's operations. A modern POS system can help streamline operations, increase efficiency, and provide valuable insights into the restaurant's performance. A POS system can track orders, inventory, sales, and labor costs, allowing restaurant owners to make data-driven decisions to improve their business. Some popular POS systems for restaurants include Toast, Lightspeed, and Square. Online Ordering System: Online ordering has become a necessity for restaurants in today's digital age. With the increasing popularity